CO-FOUNDER, PRESIDENT/CEO

Born and raised in Nu‘uanu Valley, Roger is a proud descendant of Charles Higa, co-founder of Zippy’s Restaurant in 1966. His father, who created the famous Zippy’s Chili Recipe, instilled in Roger the values of hard work, humility, and gratitude.

Roger graduated from the University of Hawai‘i at Manoa Majoring in Finance and over the past 20 years, he has established two scholarship funds, providing opportunities for youth to pursue higher education. Roger has over 30 years of management experience working in the manufacturing, accounting, marketing, customer service, human resources, food service, and non-profit sectors prior to finding his calling in the insurance and financial services world.

In addition to being a caregiver for two loved ones, Roger has spent over 12 years working in insurance and financial services. He specializes in long-term care and retirement planning, focusing on financial disaster prevention. Roger is dedicated to helping you “Live the Life YOU Want to Live”™️ by equipping you with the knowledge to grow, preserve, and protect your financial health and wealth.

In his spare time, Roger enjoys quality time with his family, raising his daughter, and running.

CO-FOUNDER, VICE PRESIDENT OF MARKETING AND OPERATIONS

Originally from Guam, Tasi moved to Hawai‘i to pursue her college education. She earned an AA degree in Liberal Arts of Pre-Business at Kapi‘olani Community College and graduated with a degree in Business Management in Administration from the University of Hawai‘i’s Shidler College of Business. Her journey with co-founder Roger began in 2017, where she worked as his recruiting assistant in the insurance industry for two years. Since then, Tasi has explored her passions across various industries, including non-profits, clothing, and construction.

Tasi is a dedicated marketing and operations professional with a background in digital marketing, branding, management, logistics, sales, and event planning. As the Vice President of Marketing and Operations at Hawai‘i Long-Term Care Solutions, Tasi plays a key role in driving the company's growth, brand positioning and operational efficiency. She oversees marketing strategy, business development initiatives, and operational processes to enhance client engagement and business performance.

In her free time, Tasi enjoys spending time with family and friends, working out, reading a good book at the beach, and traveling the world!

ADMINISTRATIVE ASSISTANT

Joleenna is a high school student with a keen interest in finance and aspirations of becoming a business owner, inspired by her mother's entrepreneurial journey. Despite her youth, she is known for her exceptional communication skills and natural ability to attract business opportunities, bringing a positive outlook and creative problem-solving to our team as she continues to learn and grow in her role.

Outside of work, Joleenna is involved in high school paddling and excels academically as a National Junior Honor Society member with High Honors. She also co-founded Operation Wrap It Up, which has donated over 100 gifts to children at Shriners Children's Hospital. Her future goals include achieving independence and supporting her parents in gratitude for their support.

COMMUNICATIONS AND OUTREACH MANAGER

Alani’s upbringing was shaped by a rich and diverse background. She grew up in Connecticut, but her journey to Hawaiʻi marked a return to her culture and roots, as her father was raised in the islands and is a descendant of Ilokano Sakadas.  

She earned her degree in Women’s Studies from the University of Hawaiʻi at Mānoa, where she explored the historical and cultural impact of community organizing and advocacy. Her passion for social change has driven her work in both the nonprofit and government sectors, specializing in communications, community outreach and engagement, and event planning. 

Alani has been a strong advocate for women’s access to healthcare and domestic violence support services, as well as educating the public on how to effectively navigate and influence the legislative and law-making process. 

At RHFS, she continues her commitment to community safety and sustainability by helping to address long-term care needs and ensuring people have access to financial planning education and resources that empower informed decision-making. 

In her free time, Alani enjoys making lei, volunteering, and spending time with friends, family, and her two cats.