CO-FOUNDER, FINANCIAL PROFESSIONAL

Born and raised in Nu‘uanu Valley, Roger is a proud descendant of Charles Higa, co-founder of Zippy’s Restaurant in 1966. His father, who created the famous Zippy’s Chili Recipe, instilled in Roger the values of hard work, humility, and gratitude.

Roger graduated from the University of Hawai‘i at Manoa Majoring in Finance and over the past 20 years, he has established two scholarship funds, providing opportunities for youth to pursue higher education. Roger has over 30 years of management experience working in the manufacturing, accounting, marketing, customer service, human resources, food service, and non-profit sectors prior to finding his calling in the insurance and financial services world.

In addition to being a caregiver for two loved ones, Roger has spent over 12 years working in insurance and financial services. He specializes in long-term care and retirement planning, focusing on financial disaster prevention. Roger is dedicated to helping you “Live the Life YOU Want to Live”™️ by equipping you with the knowledge to grow, preserve, and protect your financial health and wealth.

In his spare time, Roger enjoys quality time with his family, raising his daughter, and running.

CO-FOUNDER, MARKETING MANAGER

Originally from Guam, Tasi moved to Hawai‘i to pursue her college education. She earned an AA degree in Liberal Arts of Pre-Business at Kapi‘olani Community College and graduated with a degree in Business Management in Administration from the University of Hawai‘i’s Shidler College of Business. Her journey with co-founder Roger began in 2017, where she worked as his recruiting assistant in the insurance industry for two years. Since then, Tasi has explored her passions across various industries, including non-profits, clothing, and construction.

As a young professional, Tasi has developed a diverse skill set over the years, encompassing digital marketing, branding, management, logistics, sales, and event planning. At Hawai‘i Long-Term Care Solutions, Tasi plays a role that includes overseeing all aspects of marketing and branding. Additionally, Tasi contributes to the team by actively brainstorming innovative business ideas, bringing creativity and strategic thinking to the forefront of the company's growth initiatives.

In her free time, Tasi enjoys spending time with family and friends, working out, reading a good book at the beach, and traveling the world!

FINANCIAL PROFESSIONAL

Kristina was born and raised in Hawai‘i and currently resides in Hawai‘i Kai. She and her husband have four sons and one daughter-in-law who are the joy of their life and keep them very busy. Kristina has built a diverse career, holding various roles in the entertainment and coffee industries, where she developed strong leadership and management skills.

After a hiatus from school to focus on her family, Kristina returned to the University of Hawai‘i West O‘ahu as a full-time student. She is double majoring in Finance and Management, with an expected graduation in Spring 2025. Additionally, she is pursuing a Risk Management and Insurance Certificate and serves as the Treasurer and Diversity, Equity, and Inclusion Officer for the Gamma Iota Sigma Beta Upsilon Chapter at UHWO.

Active in her community and church, Kristina dedicates her time to multiple volunteer efforts, particularly focusing on youth and financial education programs. Her involvement in these areas ignited her passion for helping others manage their finances. As a new financial professional, Kristina works with our team part-time, contributing her growing expertise and fresh perspective to our projects.

Kristina loves to run and completed her first marathon in December of 2023. Her faith and family are the driving forces behind all she does.

ADMINISTRATIVE ASSISTANT

Joleenna is a high school student with a keen interest in finance and aspirations of becoming a business owner, inspired by her mother's entrepreneurial journey. Despite her youth, she is known for her exceptional communication skills and natural ability to attract business opportunities, bringing a positive outlook and creative problem-solving to our team as she continues to learn and grow in her role.

Outside of work, Joleenna is involved in high school paddling and excels academically as a National Junior Honor Society member with High Honors. She also co-founded Operation Wrap It Up, which has donated over 100 gifts to children at Shriners Children's Hospital. Her future goals include achieving independence and supporting her parents in gratitude for their support.